believes beauty and creativity have the power to permeate collective consciousness in a way that delicately yet directly reveals immaterial truths, expands emotional registers and provokes transformation.
Amin-Arsala's creative practice began around 1991 while attending programs at The Art Barn as a young child in Washington D.C. While at daycare in the basement of an art gallery and artist studio space, her vivid imaginary blueprinting took root in the fine arts.
One of Hawa's first paintings was a collaboration with an artist on the second floor of the building and her younger sister. The works during this early period of life are her most coveted. Every creative act from this point forward became an effort to return to this state of mindless, collaborative, full spirited expression.
As a career creative, Hawa has dabbled as an art director, photographer and b-cam operator, writer, creative director, stylist, set designer and has collaborated with other visionaries across the globe to tell and re-tell stories for brands, magazines, NGOs, public figures and arts institutions.
She has worked across media, the fine arts, fashion and tech, bringing a confluence of academic theory and creative practice to her work. Hawa co-founded a think tank and creative platform, Browntourage, over 13 years ago and takes the principles of that project into her work every day—centering the margins, diversifying aesthetics, and the conscious production and consumption of culture. Her professional pursuits and passions are rooted in hacker logic, futurist poetics, and co-creative world building.
She is trusted by both legacy and pioneer brands like LVMH, Glossier, Nike, and the WNBA.
Frieze x Gucci
Nike
Cassie's Metamorphosis
Plant pigment research
Research for Sublime,
a place where ideas are sacred
